The total amount of data in the world is expected to reach 44 zettabytes within the next few years. To put this in some perspective, the amount of data produced every day is equal to about 500 million songs. For many businesses, an effective way to keep track of the available data that’s actually relevant […]
Knowing people’s search habits is an essential part of any online engagement strategy. After all, how can you reach out to potential consumers if you don’t know what terms are typically being used by searchers looking for what you have to offer? And with more than 90 percent of U.S. adults actively using search engines, […]
All things digital may be getting most of the attention today. However, offline marketing can pack just as much of a punch, especially when those efforts are linked to what you’re doing online (e.g., references to your website or social sites on direct mailers). Traditional marketing and digital marketing can live harmoniously when it comes […]
Have you ever wondered how many users have clicked your contact button, dowloaded your white paper, attempted to sign up for your newsletter or clicked to call you? It can be very frustrating sometimes not knowing how users are engaging with your website or even knowing how many leads you are missing out on. Well […]
People use mobile devices differently than they do desktops. And Google is well-aware of these differences, as well as the growing number of on-the-go searchers who routinely reach from their smartphones and tablets. But I’m not sure why Google selected to “only” focus on MOBILE? With that being said, I think you will agree that Google should […]
Definition: Customer personas (sometimes referred to as buyer personas) are fictional, generalized representations of your ideal customers. Summary: Illustrated below you will see three representations of a companies ideal customer. These personas should be created based on industry trends, feedback, and current website analysis. Personas help us all – in marketing, sales, product, and services – internalize the ideal […]
If there was every any doubt about the power of Google, consider the fact that they’re responsible for more than 30 percent of all online ad revenue and over 70 percent of search engine market share. Let’s take a moment to dive a little deeper into how the powers that be at Google make money […]
In 2015, Facebook alone influenced more than half of all consumers’ online and offline purchases, according to a widespread study by the DigitasLBi Connected Commission. If you haven’t yet embraced social media marketing (SMM), it’s safe to assume you’re missing some prime opportunities to connect with your intended audience. Understandably, cost is a concern when […]
Google Analytics allows you to track all kinds of useful stats. It’s a fairly simple process to tap into this goldmine of info — at least if you’re a single user. Setting multiple Google Analytics accounts, however, can be tricky, especially if you need to juggle metrics for hundreds of websites in a way that’s […]
As with anything related to your online visibility, quality matters. This is especially true with your Google AdWords campaigns. When properly executed, pay-per-click can be an effective way to get your message to the right audience to entice browsers to take the preferred action — usually meaning conversions. If you want to run a successful […]