You have two major choices when you are looking for advertising help with your company. You can use a marketing agency or a consultant. Most people are going to go with an agency, but that can turn out to be too expensive and impersonal. You need to make sure that you have help with your […]
Digital marketing in 2020 started off like pretty much any other year. However, in the early spring, things changed rapidly thanks to a global pandemic. Within a fairly short span of time, routines that were long-established with buying habits and patterns changed dramatically. Things such as lockdowns, travel restrictions, and the need to spend more […]
Definition: Customer personas (sometimes referred to as buyer personas) are fictional, generalized representations of your ideal customers. Summary: Illustrated below you will see three representations of a companies ideal customer. These personas should be created based on industry trends, feedback, and current website analysis. Personas help us all – in marketing, sales, product, and services – internalize the ideal […]
