Summary: Google has issued a “code red” over the rise of the AI bot ChatGPT, The New York Times reported. CEO Sundar Pichai redirected some teams to focus on building out AI products, the report said. The move comes as talks abound over whether ChatGPT could one day replace Google’s search engine. Why Is Google […]
You have two major choices when you are looking for advertising help with your company. You can use a marketing agency or a consultant. Most people are going to go with an agency, but that can turn out to be too expensive and impersonal. You need to make sure that you have help with your […]
Pay per click is one of the fastest ways to see results from your online marketing efforts. As the name implies, the goal of PPC is to entice browsers to click their way back to your site to make a purchase, request a service, or make a donation. The metric you want to pay attention […]
Google Suggest or autocompletions is a feature of Google that shares with you useful queries people perform based on your inputs and history. What makes this autocomplete feature so interesting is that it delivers to you results that are highly relevant and current. It lets you know what’s hot, in demand, and interesting to the […]
Digital marketing in 2020 started off like pretty much any other year. However, in the early spring, things changed rapidly thanks to a global pandemic. Within a fairly short span of time, routines that were long-established with buying habits and patterns changed dramatically. Things such as lockdowns, travel restrictions, and the need to spend more […]
Organic CTR or click-through-rate refers to the percentage of clicks back to your website that come from organic search results. It’s important to note that this type of CTR does not refer to clicks generated by paid ads, which show up just above organic results on Google’s search engine results pages (SERPs). Given the fact that more […]
What is a UTM? Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing platforms. How are UTMs Used? UTMs are used to send information to Google Analytics that contain data about external links that you are wanting […]
Google is on a mission to create the ultimate user experience with search engine results pages (SERPs). One of the ways they’re doing this is by embracing machine learning to produce more specific results, which is what you’ll get with many search queries these days. Typically, search results now include things like featured snippets, local […]
Keywords have always been at the heart of search engine optimization (SEO). And a common SEO goal is, in part, to abide by webmaster guidelines and best practices, and to leverage our experience and industry knowledge to best optimize our pages with keyword intent (preferably keywords related to the content on those pages). In fact, […]
More than 90 percent of consumers today check out a business online before making a purchase decision. So, if you’re not paying attention to SEO with your various digital marketing campaigns, I can say with certainty that you’re not getting a good return on your investment. Consider the fact that 75 percent of online searchers […]
