Pay per click is one of the fastest ways to see results from your online marketing efforts. As the name implies, the goal of PPC is to entice browsers to click their way back to your site to make a purchase, request a service, or make a donation. The metric you want to pay attention […]
What is a UTM? Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing platforms. How are UTMs Used? UTMs are used to send information to Google Analytics that contain data about external links that you are wanting […]
Google Search Console only provides you with 90 days worth of search analytics data by default. It gives you the ability to filter and sort your data within that time period but never any further than that. Isn’t it frustrating when you are trying to monitor your search performance for longer than 3 months at […]
The total amount of data in the world is expected to reach 44 zettabytes within the next few years. To put this in some perspective, the amount of data produced every day is equal to about 500 million songs. For many businesses, an effective way to keep track of the available data that’s actually relevant […]
All things digital may be getting most of the attention today. However, offline marketing can pack just as much of a punch, especially when those efforts are linked to what you’re doing online (e.g., references to your website or social sites on direct mailers). Traditional marketing and digital marketing can live harmoniously when it comes […]
Have you ever wondered how many users have clicked your contact button, dowloaded your white paper, attempted to sign up for your newsletter or clicked to call you? It can be very frustrating sometimes not knowing how users are engaging with your website or even knowing how many leads you are missing out on. Well […]
Google Analytics allows you to track all kinds of useful stats. It’s a fairly simple process to tap into this goldmine of info — at least if you’re a single user. Setting multiple Google Analytics accounts, however, can be tricky, especially if you need to juggle metrics for hundreds of websites in a way that’s […]
Bounce rate is only a good thing when it’s low. When bounce rate, referring to the percentage of browsers who come to your site and leave without taking the desired action, is high, it means it’s time to make some adjustments. Bounce rate also includes visitors who do nothing more than momentarily come to your […]