Knowing people’s search habits is an essential part of any online engagement strategy. After all, how can you reach out to potential consumers if you don’t know what terms are typically being used by searchers looking for what you have to offer? And with more than 90 percent of U.S. adults actively using search engines, […]
If there was every any doubt about the power of Google, consider the fact that they’re responsible for more than 30 percent of all online ad revenue and over 70 percent of search engine market share. Let’s take a moment to dive a little deeper into how the powers that be at Google make money […]
As with anything related to your online visibility, quality matters. This is especially true with your Google AdWords campaigns. When properly executed, pay-per-click can be an effective way to get your message to the right audience to entice browsers to take the preferred action — usually meaning conversions. If you want to run a successful […]