Definition: Customer personas (sometimes referred to as buyer personas) are fictional, generalized representations of your ideal customers. Summary: Illustrated below you will see three representations of a companies ideal customer. These personas should be created based on industry trends, feedback, and current website analysis. Personas help us all – in marketing, sales, product, and services – internalize the ideal […]
If there was every any doubt about the power of Google, consider the fact that they’re responsible for more than 30 percent of all online ad revenue and over 70 percent of search engine market share. Let’s take a moment to dive a little deeper into how the powers that be at Google make money […]
In 2015, Facebook alone influenced more than half of all consumers’ online and offline purchases, according to a widespread study by the DigitasLBi Connected Commission. If you haven’t yet embraced social media marketing (SMM), it’s safe to assume you’re missing some prime opportunities to connect with your intended audience. Understandably, cost is a concern when […]
Google Analytics allows you to track all kinds of useful stats. It’s a fairly simple process to tap into this goldmine of info — at least if you’re a single user. Setting multiple Google Analytics accounts, however, can be tricky, especially if you need to juggle metrics for hundreds of websites in a way that’s […]
As with anything related to your online visibility, quality matters. This is especially true with your Google AdWords campaigns. When properly executed, pay-per-click can be an effective way to get your message to the right audience to entice browsers to take the preferred action — usually meaning conversions. If you want to run a successful […]
Bounce rate is only a good thing when it’s low. When bounce rate, referring to the percentage of browsers who come to your site and leave without taking the desired action, is high, it means it’s time to make some adjustments. Bounce rate also includes visitors who do nothing more than momentarily come to your […]
You have probably noticed by now that the AMP (Accelerated Mobile Page) plugin for WordPress is very simplistic in nature and doesn’t contain any significant features for customization. Well….you are correct. But the intent for this plugin is to minimize the headache of load speeds; hence accelerated. But have no fear, there are solutions that exist. […]
Mobile ReadinessThe mobile web is growing eight times faster than the desktop did in the 1990’s. Three times more smartphones are being activated ever minute around the world than there are births. One out of five people actually check there phones before getting out of bed in the morning. The mobile web has increased in […]