Keywords have always been at the heart of search engine optimization (SEO). And a common SEO goal is, in part, to abide by webmaster guidelines and best practices, and to leverage our experience and industry knowledge to best optimize our pages with keyword intent (preferably keywords related to the content on those pages). In fact, […]
More than 90 percent of consumers today check out a business online before making a purchase decision. So, if you’re not paying attention to SEO with your various digital marketing campaigns, I can say with certainty that you’re not getting a good return on your investment. Consider the fact that 75 percent of online searchers […]
So, you are looking to produce or create a pdf for your website and have stumbled upon this article because you can’t find information regarding pdf file sizes for web. Or maybe you have existing pdfs you are trying to optimize for better rankings and are not sure if the file size is hindering your […]
Google Search Console only provides you with 90 days worth of search analytics data by default. It gives you the ability to filter and sort your data within that time period but never any further than that. Isn’t it frustrating when you are trying to monitor your search performance for longer than 3 months at […]
The total amount of data in the world is expected to reach 44 zettabytes within the next few years. To put this in some perspective, the amount of data produced every day is equal to about 500 million songs. For many businesses, an effective way to keep track of the available data that’s actually relevant […]
Knowing people’s search habits is an essential part of any online engagement strategy. After all, how can you reach out to potential consumers if you don’t know what terms are typically being used by searchers looking for what you have to offer? And with more than 90 percent of U.S. adults actively using search engines, […]
All things digital may be getting most of the attention today. However, offline marketing can pack just as much of a punch, especially when those efforts are linked to what you’re doing online (e.g., references to your website or social sites on direct mailers). Traditional marketing and digital marketing can live harmoniously when it comes […]
Have you ever wondered how many users have clicked your contact button, dowloaded your white paper, attempted to sign up for your newsletter or clicked to call you? It can be very frustrating sometimes not knowing how users are engaging with your website or even knowing how many leads you are missing out on. Well […]
People use mobile devices differently than they do desktops. And Google is well-aware of these differences, as well as the growing number of on-the-go searchers who routinely reach from their smartphones and tablets. But I’m not sure why Google selected to “only” focus on MOBILE? With that being said, I think you will agree that Google should […]
Definition: Customer personas (sometimes referred to as buyer personas) are fictional, generalized representations of your ideal customers. Summary: Illustrated below you will see three representations of a companies ideal customer. These personas should be created based on industry trends, feedback, and current website analysis. Personas help us all – in marketing, sales, product, and services – internalize the ideal […]
