Marketing

How Do You Create a Promotional Strategy

Brendon Nat Promotional Marketing 0 Comments December 13, 2022

Creating an effective promotional strategy is key for any business to stand out in its competitive landscape and engage with customers. A promotional strategy lays the foundation for developing a successful marketing campaign, as it outlines a company’s objectives and desired outcomes from each promotion. It also serves as a guide to ensure that promotional […]

Marketing

How Do You Attract Customers to Your Ecommerce Store?

Brendon Nat 0 Comments December 13, 2022

Getting people to visit your ecommerce store can take time and effort, especially if it’s a new business. Without traffic, your online store is doomed. You must find ways to attract people to your site to make sales, stand out from the competition and attract attention. There are different ways to attract people to your […]

Marketing

How Can I Do Marketing from Home?

Brendon Nat Work From Home 0 Comments December 13, 2022

It’s hard enough to break into the marketing industry, but it’s even harder when you have to commute to an office every day. Marketing from home is easier than you think! With the right strategy and an understanding of the digital landscape, you can significantly impact your business with a laptop and a good internet […]

Marketing

Digital Marketing Consultant vs. Marketing Agency

Michael Brown Digital Marketing 0 Comments August 12, 2022

You have two major choices when you are looking for advertising help with your company. You can use a marketing agency or a consultant. Most people are going to go with an agency, but that can turn out to be too expensive and impersonal. You need to make sure that you have help with your […]

Marketing

What Is A Click Through Rate (CTR)?

Michael Brown Marketing Analytics 0 Comments August 12, 2022

Pay per click is one of the fastest ways to see results from your online marketing efforts. As the name implies, the goal of PPC is to entice browsers to click their way back to your site to make a purchase, request a service, or make a donation. The metric you want to pay attention […]

Marketing

Free Tool: Keyword Discovery Engine

Michael Brown Featured, Search Engine Optimization 0 Comments March 11, 2021

Google Suggest or autocompletions is a feature of Google that shares with you useful queries people perform based on your inputs and history. What makes this autocomplete feature so interesting is that it delivers to you results that are highly relevant and current. It lets you know what’s hot, in demand, and interesting to the […]

Marketing

COVID-19 Digital Marketing Symptoms

Michael Brown Digital Marketing 0 Comments December 31, 2020

Digital marketing in 2020 started off like pretty much any other year. However, in the early spring, things changed rapidly thanks to a global pandemic. Within a fairly short span of time, routines that were long-established with buying habits and patterns changed dramatically. Things such as lockdowns, travel restrictions, and the need to spend more […]

Marketing

Organic CTR Trials & Tribulations

Michael Brown Search Engine Optimization 1 Comment March 30, 2019

Organic CTR or click-through-rate refers to the percentage of clicks back to your website that come from organic search results. It’s important to note that this type of CTR does not refer to clicks generated by paid ads, which show up just above organic results on Google’s search engine results pages (SERPs). Given the fact that more […]

Marketing

Marketing With UTM Parameters

Michael Brown Marketing Analytics 0 Comments February 13, 2019

What is a UTM? Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing platforms. How are UTMs Used? UTMs are used to send information to Google Analytics that contain data about external links that you are wanting […]

Marketing

Google People Also Ask (PAA) Content Discovery

Michael Brown Search Engine Optimization 4 Comments October 8, 2018

Google is on a mission to create the ultimate user experience with search engine results pages (SERPs). One of the ways they’re doing this is by embracing machine learning to produce more specific results, which is what you’ll get with many search queries these days. Typically, search results now include things like featured snippets, local […]

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